A printed code that connects a physical thing to its page on ARTup. Point a
phone at the code on a certificate, a label, or a tag on the back of a canvas,
and the right page opens. The code on an Art Coefficient certificate leads to
the artist's public page.
Artists and galleries who want a work to carry its own provenance, and anyone
standing in front of that work who wants to know more than the wall label tells
them.
Put a code on a certificate. Made for printing, so it survives being reduced,
photocopied and framed behind glass. When you get a certificate of your Art
Coefficient, its code is created for you.
Put a code on the work itself. A smaller version sized for a label or a tag
applied to the piece, where there is very little room.
Choose how it looks. Plain black and white for formal documents, or in ARTup's
own colours when the code is part of something people will look at.
Know that your codes are being used. Every scan is counted. You are told
when your codes have been scanned, at most once a day for each code, rather
than once per visitor.
Have a code retired. If a certificate is superseded or a work changes hands,
the platform's administrators can switch the old code off. Anyone who scans it
afterwards gets a plain message saying the code is no longer active, rather than
an error or a wrong page.
Scan without an account. Anyone can scan a code. Creating a code that is
tracked and counted needs an ARTup account.
The gap between the object on the wall and what is known about it closes. A
visitor with a phone reaches the artist's page without having to find the
artist and ask.